Russia Business Directory

Russia has close to ninety officially registered television companies, 25,000 newspapers, over 1,500 radio programmes and 400 news agencies — over half of them independent, the rest entitled to full or partial government financing.

Judging by opinion polls, 82 % of the Russian public see television as the principal information source, and prefer it to the press. Radio comes next with 24 %.

Today the Russian Media market is in the beginning of a new growth period both in the use of media and revenue from advertising. Newspaper reading is facing stagnation when it comes to national newspapers, but the situation regarding regional newspapers is more uncertain. The advertising business faces a significant growth, and TV enjoys most of this. The written press has also seen growth in advertising, but it loses its market share compared to TV.

Audioivisual media

In general, there are 3,267 television channels registered by the Ministry of Press.

Russia Today - one of the newest Russian channels, aimed mainly at the foreign audience (eng)
First Russian Channel - the biggest TV channel in the country, also known as ORT - Public Russian Television - covering 98 % of the Russian territory and 140 million viewers, largest national TV-company with 51 % of the shares controlled by the Russian govt. Extensive broadcasting abroad (eng)
Russia TV channel - second national channel (state-owned) covering almost 98,5 % of the Russian territory and 50 million viewers (rus)
NTV - private Russian TV channel with the status of the national channel, owned by Gazprom. It covers approximately 95 per cent of the country's territory and has an audience of 120 million viewers (rus)
TV-Centre - one of the major TV channels in Russia,run by the former journalists of the NTV channel. The company is one of the leading Russian TV companies broadcasting for the TV viewers in 77 regions of Russia. The target audience of the said TV channel exceeds 90 million people (rus/eng).
Ren-TV - one of the private channels launched in 1997, with a network of 825 broadcasting companies in Russia, CIS and Baltic Countries. Target audience: men 25-54, middle and higher class (rus)
Culture TV - national channel devoted to culture and art, the only channel without commercials (rus)
Regional TV-companies - collection of links to the regional television companies (rus)

Radio stations
Mayak - round-the-clock state radio station, which broadcasts news every thirty minutes, is most popular (rus)
Moscow Echo - independent Russian radio station based in Moscow and broadcasted in many other Russian cities and in Internet. Most of the content is news and talk shows on social and political issues. Echo of Moscow tries to represent different points of view, including those opposing the current Kremlin administration (rus)
Europe Plus - private radio station, they broadcast information, the analysis of the most important events and music (rus) http://www.europaplus.ru/
The Voice of Russia - radio company funded by the federal government. The station aims to brief the international community on developments in Russia. The "Voice of Russia" has its own news agency, "Efir Digest"("Broadcast Digest"), which comes out with daily roundups of broadcasts of other radio stations (eng/rus)

Advertising PR- and BTL-companies
Art-Com/Worldwide Partners (Moscow)- agency of international advertising network Worldwide Partners. providing 100% branding as main service using wide-scale advertising campaigns in all kinds of media (eng/rus)

Gorod L - (Moscow) company providing assistance in business communication within the following sectors: Live Experience & Roadshow Marketing, Sales Promotion, DM & CRM, Trade Promotion Public Relations (eng/rus)

EFM Solutions Official Site (Moscow) – agency providing services within strategic consulting, communication planning, creative development, brand launch support, volume stimulation consumer promotion, mass and targeted events marketing, uxury and up-scale (eng)

IMA Group - group of 15 companies, working in the areas of business communications in Moscow and Russia’s regions (eng/rus)

MEDIA CONSULTA: MC Russia- agency providing communication services to international and national export-oriented companies. The company works in the fields of advertising, market and media research, media consulting and TV production (eng/rus)

Murmansk Region Promotion - the BTL agency witch provides the following services: Trade promotion, Consumer promotion, Public relations, Advertising etc. (rus).

Point Passat - located in Moscow, marketing and PR-agency: custom-tailored communications services, including strategic communications consulting, brand development and tactical communication plans; public relations strategy development and execution; below-the-line marketing including sales promotions, event management and sponsorship (eng)

Pro-Spec - located in St.Petersburg, advertising agency with services within ATL (company owns network of 500 light posters in the supermarkets of St-Petersburg); media-planning; BTL; sales stimulation (eng/rus)

RusInfo  - located in St.Petersburg, agency offers Introduction of new product to the market; promotion of the trade mark; sales stimulation; graphic design; merchandising; promo actions etc (eng/rus)

Internews Rossiia - Russian part of Internews International, non-governmental media organisation promoting freedom of speech, operationally related to UNESCO (rus)